Gigi Howard (Founder)
Audrey Leibovich (CEO)
Founded in 2014 by Gigi Howard, SiO Beauty was created to find topical, non-invasive anti-aging alternatives to injectables. In her late twenties, Gigi took action when she could not find an effective solution to the décolleté wrinkles she noticed. Through trial and error, she realized that medical grade silicone (used in hospitals to treat post-surgical scars) provided immediate results on crepey and wrinkled skin. SiO’s patches for the face, neck & décolleté have been clinically proven to smooth wrinkles overnight. The scientifically trusted combination of silicone and oxygen provides an uplifting skin treatment that effectively promotes optimal hydration, and stabilizes regulation and collagen stimulation. It took over 180 prototypes, 2 clinical trials and 4 years of development to perfect the SiO patches for both men and women.