Penrose Hill


Philip James (Founder, CEO, COO)

Erik Steigler (Co-Founder, VP of Engineering)

January, 2015
Wine and Spirits, Subscription Service

Penrose Hill

Penrose Hill is a data-enabled wine company. Its software utilizes customer feedback to provide industry-leading consumer insight. Penrose Hill allows wine distributors and retailers to follow the changing needs of the beverage market and accurately suggest wines based on customers’ individual preferences, budget, and schedule. Recommendations update according to online ratings. Customers then receive specially curated wine deliveries through the Firstleaf wine club subscription service. Through their deep industry knowledge, Penrose Hill is able to secure the best pricing on high-quality wines by offering custom labeling options to vineyards. Since its launch, Penrose Hill has won hundreds of awards including Platinum Medal at 2017 Winemaker Challenge, California Gewurztraminer Wine of the Year 2017, and Monterey County Pinot Noir Winery of the Year 2016.